Episode 1.1 – Positioning: From the very beginning, you need to take your position right away

 In this episode

 We embark on a journey into the world of “Positioning.” This essential topic is the first block in the 9 Building Blocks for Connection, and it’s a game-changer when it comes to establishing your organization’s identity.

We’ll start by addressing the question: “Where do you stand?” Regardless of whether you’re from Belgium or the Netherlands, you’ve likely heard sayings like “Just be normal, that’s crazy enough” and “Go along with the group.” Conformity has been ingrained in our culture, but we’ll challenge this notion. Standing out, revealing your true colors, and embracing a distinctive position is what really matters.

Positioning is not a casual endeavor. It’s a profound process of self-discovery and definition. You’ll need to answer existential questions about your identity, values, and purpose. By the end, you’ll have a clear path to follow.

The fear of standing out often holds us back, but we’ll show you why not choosing is, in fact, losing. A well-defined position sets you apart and attracts those who resonate with your values and goals.

Positioning isn’t just about words on paper; it’s about answering existential questions, revealing your true colors, and ultimately building meaningful connections. Join us in this episode as we dive deep into the art of positioning and discover why it’s a crucial step in your journey toward success.

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