Episode 1.3 – Positioning: Making Models Work for You (part 2 of 3)

In this episode

In this captivating episode, our exploration of positioning models and theories continues, honing in on the fascinating realm of brand positioning. Our overarching theme remains clear: the key lies not in selecting a singular model but in mastering the art of strategic positioning. Our ultimate aim is to sculpt a positioning strategy that is not only distinctive and rock-solid but also unequivocally clear.

In this episode, we plunge even deeper into the subject matter. Our exploration leads us to Simon Sinek’s Golden Circle model, underscoring the paramount importance of commencing with the question “why” and aligning it seamlessly with how your target audience perceives your brand.

Additionally, we unveil the captivating realm of archetypes, traversing from Jung’s archetypes to our own unique creation, the Essentiedenkers Coffee Archetypes. These archetypes serve as dynamic catalysts for conversations, enabling individuals and teams to explore their authentic selves and articulate what they stand for.

Whether you are a seasoned marketer, a dedicated communications specialist, an aspiring entrepreneur, or simply curious about the intricacies behind the success of prominent brands, this episode promises something for everyone. Join us as we unravel the mysteries of positioning, one theory at a time, and unveil the potent impact of thoughtful positioning in the dynamic world of branding.

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